Good copywriting sidles up to you at the bar and convinces you to buy it a drink. Like an old friend, it knows which buttons to push, and which not to. As copywriters, we create immediate context and relevance for your readerships. We offer catharsis for your copy.
Copywriters tell the story like no-one else. We light the fire with words. We bring the real and the intangible to life to demonstrate its value, its relevance and its humanity. It’s a little like writing your own comic book, in which your topic is the hero. We fill in the background, colours, fears and ambitions that would otherwise swirl around in the darkness unspoken. We draw out the emotions that you want your readers to feel. We dig into the core of what it is you are trying to say.
It is always tempting to go for that comfortable pair of shoes; that familiar way of conveying the value and experience. But the best copywriting escapes the weight of the mundane to cast a new perspective upon an old relic; it digs into the collective mind and uncovers something new to say. Our copywriting tells your story with fresh eyes. Ikea employs ducks to sell patio furniture (see the video below), so why don’t you?